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AdWords
Targeting |
| With traditional advertising and
most forms of online advertising, ads are simply
broadcasted to a wide range of audiences. Google
AdWords ads, however, are targeted to people's
specific interests.
When a user enters a search query
on Google, they'll see the natural search results
for that query, along with AdWords ads that are
highly targeted to the search topic. Thus, AdWords
ads are as relevant and useful as Google's search
results. Your ads will reach users at the precise
moment when they're looking for your product or
service.
You can see detailed report
directly on Google's website of your account,
your marketing investment, how many clicks you
got every day.
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| PAY
PER CLICK: |
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What
Is Pay Per Click?: |
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Advertising model in which
advertisers pay for click-throughs to their website. Ads are
served based on keywords or themes. |
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What
are the Benefits of PPC? |
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PPC
has a number of advantages to businesses of all sizes. Here
are just a few:
Small initial investment. The search engines don’t charge
a fee to place or run your ad. You only pay for the users
that click on the ad.
Budget size is up to you. Depending on how much you want to
invest and what kind of sales or leads you want to generate,
you can set your budget as large or small as you like.
Realistic for all businesses, regardless of size. PPC can
create a level playing field for small businesses, especially
if you are smart about picking the right keywords. Your ad
might be right above or below a large business or national
chain, depending on how much you bid for keywords or phrases
and the kind of words you target.
Immediate results. Research, set up and implementation of
pay-per-click campaigns can happen in just a few days time,
as opposed to natural rankings which can take weeks or months
to gain a ranking. With PPC, you can start seeing results
– and generating sales – the day your ad goes
up.
Real-time trackability. “Trackability” is our
favorite word around here despite the fact that it’s
not a real word. We track the effectiveness of various keywords
and phrases, which ads generate the most traffic, conversion
rates, and much more. And unlike a printed piece or mailer,
there’s no lag time to know if your ad is working. Plus,
we can make changes on the fly.
Gain a national audience. What’s the best way to reach
someone in Provo, Utah? Put an add on Google or Yahoo!. Chances
are, your potential customers are on one of these two search
engines. Along with their network partners, they each claim
to reach over 80% of Internet users.
Focus on a targeted audience. Maybe you don’t want to
reach someone in Provo, Utah. Maybe you have a local customer
base and want to stay within 50 or 100 miles of your business.
If so, then we have the ability to target users in the exact
area you designate. Another way to target your audience is
by the specific keywords and phrases you choose. In essence,
you are pre-qualifying your customers before they ever land
on your site.
Brand your name. Sometimes you just want to get your name
out there. What better way to do that then a top placement
on Google or Yahoo? |
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Google
Adwords ROI: |
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Here's
an example of how AdWords ads can pay for themselves and eventually
lead to increasing returns. You invest Rs. 5000/- in AdWords
ads and you pay Rs. 25/- per visitor or click to Google. Because
you only pay for ad clicks, you are assured of receiving at
least 200 clicks. If 10% of these clicks result in sales,
you will make 20 sales and get 20 new clients. If the average
sale amount is Rs. 10,000, your initial investment of Rs.
5000/- will generate initial sales of Rs. 2 lacs in just ONE
Month. In these cases, you can advertise on a larger scale
and reinvest the profits into your AdWords budget, which can
increase potential profits even more.
So, a basic investment of Rs. 5000/- has a potential to generate
sales of Rs. 2 lacs! |
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